![]() ![]() A survey by found that “Eighty-four percent of poll respondents say they’ve made an impulse purchase at some time, and 77 percent in the past three months.” Impulse purchases account for a significant chunk of consumer spending. With the right approach, you stand a great chance of increasing each sale. Encourage impulse buysĪllocate some space in your checkout area for items that people can quickly buy on their way out. Staghorn has the sentence “Because plants are cheaper than therapy” written on the front of its checkout counter, and does a great job at marketing the store’s products while keeping the cash wrap area looking fresh and engaging. The above is a cool example from Staghorn Mercantile, a nurseries and gardening store in Oregon. Boosting the look and feel of your checkout areaĪ post shared by Staghorn Mercantile on at 3:15pm PST.Reinforcing the things that make your products great.Making your customers laugh or feel more connected to your brand.A compelling statement at the checkout area can serve different purposes, including: Make a statement - literallyĭisplay a witty remark on your cashwrap. All in all, it creates a win-win situation for everyone. ![]() Taking these steps will help your customers feel more at ease and it shows your staff that you’re looking out for them.
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